Steal the best tactics most brands last year skipped

A handful of features made an outsized difference in performance last peak season, and most last year didn’t use them.

Try these before your next send:

  • Test generative AI on your BFCM sends, including integrations with third-party LLMs like ChatGPT, Claude, and Gemini, to speed up time to market.

  • Turn on abandoned cart and automation blocks to lift open and click rate without extra manual work.

  • Segment and personalize when you can. Most brands are still sending one-size-fits-all campaigns, even though targeting drove meaningful lift in average order value during BFCM.

Two marketers reviewing an email campaign in Mailchimp on a laptop.
A marketer at her desk in an open-plan office, looking up from her computer.
Two colleagues laughing while going over a campaign on a laptop together.

Emails using generative AI during BFCM had:

26% more revenue per send

Emails using generative AI during BFCM had:

38% higher average order rate

Emails using generative AI during BFCM had:

43% higher average conversion rates